Our Story

Hi y'all, my name is Ileene and I am a pastry chef in NYC. I’ve been dreaming about starting my own CPG company for a while now, and I wanted to share a story with you.

Growing up in Fairfax, VA, I learned how to bake using boxed brownie and cake mixes from brands like Betty Crocker and Duncan Hines. That’s where my love for baking began. Whether I was baking with my family or making treats for my friends, I have so many fond memories from those moments in my childhood. After more than a decade working in professional kitchens, I wanted to return to those beginnings and create my own mixes, ones that help people make memories of their own and, just maybe, spark their own love for baking.

These mixes are a little more involved but easy, and use only real ingredients—just like you would if you were baking in a professional kitchen.

I can’t wait to hear about all the memories you made♥️ tag us at @chosbakeshop

Xo Ileene (Founder)

@ileene.cho